No longer are we in the Stone Age where print marketing reigns supreme. Instead of plastering your company on magazines, net marketing is taking over.
It’s no surprise as the average cell phone users pick up their smartphone more than 1,500 times a week.
It’d be unheard of for a company not to take advantage of this digital world we call the Internet. Especially when you can reach your target audience better.
If you’re still on the fence about why you should make the change to net marketing, we’ll give you a few reasons.
Ready to find out what they are?
Let’s get into it!
Global Reach
Remember how we stated above that you can reach your target audience better? Truer words have never been spoken before.
With net marketing, you aren’t limited to targeting consumers in your area. You can expand your reach to where anyone in the world can become your customer.
Measure Results
It’s hard to see your success with print marketing. You would have to contact the company and then wait for them to pull all the statistics that included your company.
We want our results and we want them ASAP!
Marketing online gives you that information immediately. There are plenty of tools, apps, and companies that’ll help you measure your results to see what works effectively.
Cost Effective
If you want to get your money’s worth, digital advertising is the way to go. Not only will it save you a few dollars but you can reach more people.
With print, the costs can get pricey. Direct mail, in order to be effective, would cost around $20,000. For advertising, full-page ads cost up to $12,000.
When it comes down to it, online marketing is your best bet. Digital ads cost half of what print ads do and if you’re just starting out, you can place your ad on blogs for the time being.
Types of Net Marketing
Now that you have the rundown on how online marketing is effective, there are a few paths you can take to get your name out there. Let’s go over your options.
Social Media
It’s likely you can find all of your customers on social media. If you’re working on building your following, place an ad on one of the popular platforms.
You’ll get your name in front of a whole new audience. And the best part is the platforms take care of the hard work for you. All you have to do is input information about your target audience and they’ll work on bringing people to your ad.
PPC
Otherwise known as pay per click advertising, this is a great option if you want to be in control of your budget. You only pay when users click on your ad.
It’ll be shown to as many people as possible but once you reach your amount of clicks (or budget), your ad will be taken down.
Remarketing
Want to get those people who left without buying anything back? Remarketing enables cookies to follow visitor’s movements and behaviors around the internet.
Having that valuable information, it’ll then place your ads on the sites they visit.
The Bottom Line
You worked hard on your company. You built it from the ground up.
Now it’s time to get the recognition it deserves through online marketing.
Don’t have the time? Check out the services we offer!
