Caught between focusing on local SEO and global SEO? Not sure which one serves your business best?
One of the trends that will dominate 2018 is the increasing personalization of the search engine page results (SERP). This means that your business ranking in the results page isn’t based on the traditional ranking factors alone.
The user’s information, like their location and search history, now play an increasingly important role in determining page rankings.
If you’re looking to know the kind of SEO strategy that fits your business, knowing the right SEO solution can help your rankings. There are two types of SEO you can use: local and global SEO. Here are some of the things you know about to determine what’s right for you.
If your business has a physical location, this type of SEO campaign is the most obvious choice. You can use this campaign to appeal to the people living in the geographical area you’re located in. For example, if you own a restaurant located in Raleigh, you want your business to show up when people search for “restaurants in Raleigh.”
A local SEO campaign targets a specific audience and cultivates their interest. It’s all about determining where your potential customers live. Once you determine that, you can appeal to them and cement your business as an integral part of the local community.
This type of SEO campaign is less expensive and more efficient than its global counterpart. In fact, you can do some local SEO strategies on your own and still get some good results. One of the best ways to incorporate local SEO is to create and promote your social media.
The best social media platform you can use is Facebook. It has more than 2.2 billion active users per month. There’s a high chance that no matter where you are, a lot of people still use this platform.
If your business is national or international, location doesn’t play a part. It’s often a case if you don’t have a physical location and operate online. You need to use this type of SEO campaign when targeting people from all over the world.
It’s common for this SEO campaign to become more complex and more expensive to do on your own. If you want to make an effective Global SEO campaign, you need to get a digital marketing professional for advice. They might tell you to make a hybrid campaign that combines both the local and global strategies.
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In terms of efficiency, local SEO provides better results at less cost compared to global SEO. It’s easier to rank higher when you’re targeting a specific location rather than on a global scale. If your business operates on a physical office, you need local SEO to drive more locals to use your products or services.
Do you have any questions? Aiming to launch your SEO strategy soon?
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If you need the help of local SEO experts, we can help. We have the expertise and know-how when it comes to various SEO strategies that promote your business and convert more people into loyal customers.