Why Your Website Needs a Mobile First Design

Smartphones are in most everyone’s hands.

In fact, a recent study shows that in 2015 nearly 64% of Americans owned a smartphone.

As a society, we are using our smartphones for more than just making phone calls and receiving text messages.

Using our smartphones to surf the web is becoming the norm.

So if your website is not optimized for a mobile device, you are definitely missing out.

We’ll show you some reasons why your website needs a mobile first design.

Why a Mobile First Design?

A website created for a mobile device is your best bet at reaching your viewers.

Previously, websites were designed for viewing on computers. Recent statistics show that users are swaying towards mobile devices as opposed to using a desktop to navigate the internet.

A mobile first design optimizes your website for those viewing on their mobile device. Your website is also easily viewed on a desktop as well.

Some reasons why you need to mobilize your website:

• Social media will bring you business. Your business could be shared across social media platforms. Most of us use our smartphones for social media purposes.That means that if your business is shared, you want to make sure that your website is equipped for mobile viewing. Otherwise, your potential customers may not be able to see it.
• Google likes mobile. That’s right, Google prefers that your website is mobile optimized. Those websites that are mobile friendly will be displayed first in a search.So if your website isn’t a mobile first design, many people may not be seeing your website.
• Mobile users act fast. Those who use mobile devices to purchase items on their smartphones generally purchase quicker than those using a computer. This means that you’ll gain more sales quicker if your website has a mobile first design.
• Mobile means easier navigation. If your website is easy for mobile users to navigate through, chances are they’ll be more willing to purchase.If your website is only created for desktop computers, the text and images may not translate well on a smartphone.

  Imagine how difficult it would be for a potential customer to try and navigate through the small text. Most users would prefer to see the information on your website clearly.

  You may also need to change the way your website is set up so that it translates well on mobile devices. This means quick loading pages and smaller blocks of text.

  Your website designer will probably tell you that convenience is an internet surfer’s main priority.

Conclusion

Users are moving towards a more mobile experience when they are searching the internet.

If your website is not optimized for mobile devices you may be missing out on potential customers.

Mobile websites show higher up on Google searches. Users are more inclined to purchase if your website is mobile friendly.

If you’re in the need for help making your website a mobile first design, reach out to a marketing professional who will be able to do so.