For those that recognize PPC (pay-per-click) advertising as great way to drive traffic, leads and sales, PPC optimization is hugely important.
It can be difficult to find the right combination of paid online advertising and effective SEO. However, if you want to keep your leads and sales flowing every day, utilizing PPC advertising is key.
In this article, we’re going to take a look at PPC advertising and the importance of PPC optimization on your website. After all, if you’re going to pay for clicks, you’ll want to get the most leverage out of them.
Here are 4 major reasons to use PPC advertising and how to maximize your PPC optimization for the best possible ROI.
1. Gain Instant Traffic and Leads
Search engine optimization techniques can take months, or longer, to begin delivering quality traffic.
One of the greatest benefits to PPC advertising is that you can start driving traffic almost immediately.
By setting up a Google AdWords account and putting together some targeted ads with select keywords, you’ll start getting clicks within a few hours.
But what are those clicks doing for you? When a user clicks on your ad, are they getting the same message on your website as they are getting from the ad?
Are you making it easy for the user to instantly convert, whether it be to a sale or to joining your marketing list?
To get the most out of your PPC campaign, make sure the user knows exactly what to do as soon as they land on your site.
2. PPC Advertising is Scalable
One of the major advantages to PPC advertising is its scalability.
First, small businesses can easily compete on the same playing field as large businesses.
In addition, you have total control over your daily and monthly budget spends. Once you have your PPC optimization performing at a high level, you can increase budgets and continue to grow your campaigns.
Set a measurable and realistic target conversion rate for each campaign. Once you meet and exceed it, begin to increase your spending and maximize results.
3. PPC Optimization For Targeting Local Customers
As a local business in Raleigh, it’s important to target the right customers in the area.
By using PPC options like geo-targeting, you’ll get your ads seen by the right people.
When you get a click-through from one of these ads, make sure your website clearly shows that you are a valued member of the local community.
Many people take pride in shopping local, and will sometimes even spend a little bit more when they know their money is staying within the community.
4. Measurable Results
Easy measurability is one of the best benefits of PPC advertising. You’ll know exactly how many impressions each ad gets, how many times it was clicked on and if those clicks resulted in conversions.
When trying to maximize your ROI and grow your campaign, the end-game is all about conversions.
Continually perfect your ad campaigns and website content to drive results. Sometimes the difference between success and failure can be as little as one word.
Without PPC Optimization, You’re Wasting Money
A marketing spend is only as valuable as the monetary return it provides.
No matter how much you’re spending on PPC advertising, without solid optimization efforts you’re leaving money on the table.
To learn more about effective PPC marketing and how it can drive more business, take a look here.
Together, we can make it happen.
