Making yourself known on the Internet can be incredibly difficult. There’s a lot of competition out there.
In fact, according to a 2012 analysis by Netcraft, there are 644 million websites currently on the Internet. We’re all small fish in a very, very large pond.
If you’ve been struggling to get traffic to your humble website, there are things that can be done to help you stand out. You just have to employ some tried-and-true webmarketing techniques.
We’ll explain a few below.
Foolproof Webmarketing Techniques
There are no parlor games here. None of these techniques are aimed to game the system or generate false results. These techniques, if employed, will generate quality traffic to your site, and give your business more sales and ad revenue.
If your website doesn’t have a blog section yet, it’s time to get writing. Creating regular blog content is essential for generating traffic to your site. It does this by adding your site more pages for Google to pick and use in search results, which is a great way to find new customers.
If the blogs are authoritative, informational, and fun to read, it also gives existing customers reasons to keep returning to your site and potentially buying your products.
If you don’t believe me, believe the stats: According to HubSpot, companies that published 16+ blogs per month got 3.5 times more traffic than sites that posted between 0-4 blogs per month.
Search Engine Optimization
Search Engine Optimization, or SEO, has become sort of a buzzword these days, but beyond the hype, it truly is a necessity if you’re running an online business.
The simple fact of the matter is that most people find new websites through Google. It’s the most trafficked website in America and in most other parts of the world. You can only take advantage of Google’s traffic if your website ranks highly in its search results.
Communicate With Customers
At the end of the day, the webmarketing tool is customer satisfaction. One way to do that, beyond delivering them a satisfactory product, is to speak with them regularly. A recent Statista report found that 86% of consumers like to receive promotional emails from companies they buy products and services from at least once a month.
So if you don’t have an email newsletter to blast to customers at least once a month, you should start now. But don’t stop there. Open up all of your communication channels.
You can get involved on social media, create an instant messenger chat widget on your site, establish a helpline, and so much more. The more the better.
Need Some Help?
Staying on top of your webmarketing is tough, especially if you run a business with a small staff. If you find yourself inundated with marketing responsibilities or need some help properly implementing these strategies, consider giving us out a shout.
We’ll get your website buzzin’ with traffic in no time.