It’s 2017 — if your company doesn’t have a website, your competitors are leaving you in the dust. But having a company website is one thing. You also need a design that attracts and converts.
Form has to meet function when designing a website.Your website has to make a customer feel great. But it also has to look great and be easy to navigate.
We’ve got 5 great website design principles and some reasons why they can mean the difference between success and failure.
How Will Website Design Principles Help with Attracting and Converting Customers?
A poorly done website will show below optimal Google Analytics metrics. In other words, you’ll experience the following:
- High bounce rates
- Lower pages per visit
- Low conversions
- Low time spent on site
What these metrics translate to is your customers won’t be buying from you unless you make some adjustments.
1. Compelling Content
The first rule in website design principles should always be to make sure your content is the best it can be. Customers today are savvy and they expect the best.
79% of Americans make purchases online. But they aren’t shopping online because they think it’s easier. That’s actually the lowest factor when making a purchasing decision. They shop online because:
- They can compare prices
- They want to be able to ask questions
- They want to buy from brands they know and trust
- They want to read online ratings and reviews from other customers
2. Prioritize Your Site to Your Customer’s Needs
It might seem like common sense to prioritize your businesses needs on your homepage. But remember, your site isn’t being built to attract you. Cater to the needs of your users.
When a customer reaches your homepage, it should contain the top priorities. It should feature what your customers value the most. What is the purpose of your site? Why should your customers stay on your site?
Lastly, your homepage should contain enough variety to keep your customer interested and coming back.
3. Keep It Simple
Website design principles are useless when you over-complicate them. Too much information confuses the customer. Too many products on one page? The customer can’t decide which product to buy.
Use photos instead of content. Keep the information simple and easy to read.
4. Use Images and Videos
In 2016, it was estimated that 2.5 trillion photos were shared or stored online. Pictures are worth a thousand words. Videos are fun to watch. Use your smartphone to take great photos or shoot videos or buy stock photos online.
Businesses today need to brand themselves. That means being consistent so your customer can easily recognize you.
So your website should contain consistent with its:
- Color schemes
- Location of information
All of it should remain exactly the same for each page of your site. Your customers like knowing what to expect from you each and every time they visit your site.
Digital marketing involves plenty of hard work and a fair amount of strategy and creativity, which is why partnering with us makes sense.
We’ll help you devise a strategy that sets you apart from your competition, whether they’re located in Raleigh, North Carolina or Taiwan.