When comparing eCommerce marketing vs. traditional, the concepts are similar. The desired result is the same: more business and higher revenues. But implementing eCommerce marketing strategies have special considerations.
Let’s take a look at a few of those right now!
There are a lot of opportunities to gain prospective customers simply by getting better content on your website. If you don’t have the time or manpower to create this yourself, there are automated options that can help you out.
Another effective way to utilize content marketing is through customer reviews. This strategy is one that will require some close monitoring. But nothing sells like some 5-star reviews and comments from real-life, satisfied customers.
Email marketing is arguably the most effect eCommerce marketing strategy. Probably because it allows the most direct contact with potential customers.
We’re not just talking about mass email marketing campaigns, but specific, tailored emails. Think about when a customer stops by your website. If they place items in a cart and then leave them there, are you sending a follow-up email reminder about them?
If not, you could be missing out on potential business! This is just one email marketing strategy among others that could mean the difference in a sale.
Mobile options for consumers have become one of the most important aspects of eCommerce marketing, just in the last few years. More and more people are shopping from their smartphones. Setting up those options for your online store is easier than you think.
By simply making transactions easier and payment options more convenient, your mobile-friendliness will increase.
Other musts for a better mobile website include these two:
1. Simple navigation
Too many sub-pages and too much content on a page can be a turnoff to consumers. In short, it should be a quick and easy process to move around your mobile site.
2. Clear layout
Remember, your mobile site isn’t a full-blown website. Trying to make it seem like one will only clutter your pages, slow the loading speed, and cause your potential customers to bolt.
Think “table of contents” style with fewer pictures and larger fonts (since it will be on a smaller screen than a computer).
The Customer is King in eCommerce Marketing
We’ve already mentioned the popularity of having customer reviews as part of your marketing strategy. But don’t stop there! Find other ways to directly include your customers and target audience in your online store.
Having options for them to customize their products is a great way to engage your customer. Everyone loves personalizing their purchases and making them unique to them.
Having these kinds of options on your website is a fun way to get your customers to brag.
So what are you waiting for?
No matter what your online store is selling, we’re here to help you with all your digital marketing needs. Contact us today and let us help you put one or more of these strategies to work for you!