Did you know that investing in your SEO website design can lead to more sales?
You probably think there is no link between sales and SEO. However, the truth is that in order to be discovered online you need more traffic, and the secret to more traffic is SEO.
There are a number of factors that can make your website design SEO friendly, which helps you attract more traffic to your website.
Google’s algorithm is constantly changing. Keeping yourself updated on the latest changes gives you a competitive advantage in your industry.
Platforms that are easier to access and edit also provide an advantage since the website structure might need regular tweaks.
If you want to find out more about what can you do to use your website design to your advantage, read on.
We put together a short guide on how you can leverage SEO by using your website’s design.
Avoid duplicate content using a canonical URL
Search engines can access your website from different URLs. Without picking one URL as the “original” one, your website’s pages will compete against each other.
One of the most important SEO website design tactics is reminding your developer that each page should have only one URL.
Increase your website’s speed
Your website’s speed is a factor that will impact your rankings. Plus, most users these days are used to websites that load quickly.
A slow loading website will only increase your bounce rate.
Make sure you talk to your developer about how important loading speed is to you.
Set your region and language
You should set your language based on who your target market. Languages are quite important since search engines personalize searches by both location and language.
If your audience lives in more than one country and speaks a language unknown to you, make sure you also set your location where your buyer persona is.
Also, make sure your website is translated in all the languages your buyer persona speaks.
By doing so you help your website get more exposure to local searches too.
A website that is easy to crawl
Make sure your website architecture is not loaded with useless pages and content that make it harder for both your visitors and search engines to understand what it’s all about.
All of your pages should be organized to make sure your website’s visitors find it easy to navigate through your website.
One of the most effective SEO website design tactics is to use a design that highlights content.
Remember, search engines can’t read your website design, only pages and content on each page.
Final thoughts on SEO website design
SEO website design helps you rank higher and deliver a friendly user experience to your website visitors.
Factors such as speed, region, language, and the ease by which a search engine can read and understand what your website is about will all help attract more traffic by ranking higher in search engine results.
If you want to find out more about SEO, don’t hesitate to take a look at our blog.
We also offer SEO services in Raleigh, North Carolina.
