Search Engine Optimization. Or, SEO, for short. By now, you’ve probably heard of it.
But what you may not know is that approximately only 17% of small businesses are currently investing in SEO. The rest are hugely missing out. You don’t want to be one of them, do you?
So, where do you start? Well, Amistad Pros has you covered.
In this post, we’ll cover some super helpful (and easy) SEO tricks, so you can get your website closer to the top of Google in no time!
Ready for more? Just read on.
Use Keywords on Your Website, but Don’t Keyword Stuff
Google will know.
Start by doing some keyword research and find out what your ideal visitor or customer is looking for. Work those keywords into the important pages on your website, and then, when someone performs a search, your business will be much more likely to show up in the results.
To start, you can place these keywords in the following places on your website:
- The title of the page
- The meta description
- In the H1, H2, and H3 tags
- The URL
- Hyperlinks to other pages on your website
This way, you’ll be able to ensure that Google picks up on your on-page SEO efforts and you can reap the benefits of them.
However, if you use irrelevant keywords or stuff pages with too many keywords, Google will pick up on that. Just don’t do it.
Create a Google Plus Page
We know what you’re thinking. “No one even uses that, do they?”
In this case, your Google+ page won’t be used for networking or keeping in touch with friends.
Linking your personal Google+ page to your business is one of the easiest (and most helpful) SEO tricks we’ve been lucky enough to encounter. Why?
When you set up your page the same way you would your LinkedIn profile (professional headshot and all) and add yourself as a “Contributor to” your business’ website, your photo will show up next to all of your search engine results.
Meaning, you can get more clicks and traffic to your website without investing so much as a penny.
Encourage Customers to Leave Reviews
In fact, the more positive reviews your business has, the higher you’re going to rank.
And it doesn’t take much! Even 5 or so positive reviews will boost the ranking of your website.
Start encouraging satisfied customers to leave reviews about their experience, and you’ll be seeing positive results faster than you can blink.
Use These Easy SEO Tricks for a Quick Boost
The above are three easy to implement, free, and ultra helpful SEO tricks your business can start using today.
If you want more great SEO tips, tricks, and solutions you need to know about, check out the rest of our blog.
And if you don’t want to manage your own SEO? We can do that, too.