There is a growing divide online between websites that have embraced the future and those that will inevitably be left behind.
Static vs dynamic websites may seem like a trivial debate, but it’s actually about understanding how websites will adapt to an ever-changing world wide web.
So understanding the difference between these two approaches is essential to managing your web strategy in 2017.
Don’t want to get left behind yourself? Of course, you don’t.
Keep reading to learn more about the great static vs dynamic debate.
Static Websites
Static websites are the most simple websites out there, and they’re simply built with HTML or CSS code.
To understand them, apply the term “web page” as it would have been taken literally in 1997.
Static websites are almost like book pages that are glued to a computer screen. The only real way to interact with the site is to change pages.
When it comes to static vs. dynamic websites, understand that static websites are built for the way people used to browse the web. They are incredibly simple and every visitor to your site sees the same thing.
Today, people want to interact with their page in a variety of ways. No longer intimidated by coding and technology, young customers may even find that adding complexity to your site enhances your brand.
Older customers, however, will likely prefer static websites. That’s because they are a throwback to the traditional pre-internet way of obtaining information: simply reading it off of a page.
Dynamic Websites
A dynamic website is far more complex than a traditional static website, but that doesn’t mean it’s distracting!
A dynamic website simply means that your site takes advantage of more complex code and designs to display content in an engaging way. To do this, a web script is used along with HTML and CSS.
Dynamic websites can include sites with apps to enhance customer experience, blog posts or news stories using interactive infographics, and sites that allow charities to put potential donors in the shoes of their beneficiaries.
At an even more basic level, a dynamic website can display different types of information based on the date and time along with the location of the viewer, which makes visiting a dynamic website far more intimate.
Static Vs Dynamic Websites
In terms of both capability and the impact they have on visitors, dynamic websites have an obvious edge in the static vs dynamic websites debate.
But for many business owners, it’s tempting to avoid taking advantage of dynamic websites because of the intimidating coding and potential costs involved.
Our web design services are one of the most helpful ways for Raleigh business owners to improve the ROI of their digital marketing campaign.
We’ll pair that service with our SEO services to make sure your website is found, and our social media services to make sure you’re engaging with your customers in the best way.
We love helping North Carolina business owners thrive in the digital marketplace. We hope you’ll become one of our clients soon!
