SEO Services in Raleigh
The Internet is a huge, complex digital construct that most people in the developed world use every day, often every hour, whether it’s on a computer or on a phone. But few people have a complete understanding of how it works. That’s not such a big deal; an automobile is a complex piece of machinery that most people know how to drive, but not repair. However, in the world of business, the less you understand something, the fewer opportunities you have to really profit from it.
The same is true with marketing. The goal of marketing is to “get the word out.” You want to create awareness about a product or service that you offer, and you want to drive customers to your business. But how do you do that when your product, service and website are just one voice shouting along with literally million of others on the Internet? How do you stand out from a crowd of potentially infinite size?
One crucial component to all of this is something called search engine optimization and this is a specialty of ours.
Math is Critical
The Internet, although it feels like a place, is actually just a lot computer programmed code that exists on many different computers and computer networks around the world. And one of the primary ways that people retrieve information from it is through the use of something called a search engine.
This is just a sophisticated program that is designed to take a user search query, quickly looks at all the available options on the Internet that fulfill the search request criteria, and then rank those results based on various sets of metrics. In the past, there were many search engines for people to use, such as Infoseek, Alta Vista and others. Today, Google is the dominant search engine, although others such as Yahoo and Bing still exist.
The Google search engine operates on a series of extremely complex—and constantly changing—mathematical formulae called algorithms like the Panda and the Penguin. The search algorithms Google uses are simple to understand in concept. They are designed to find the web results that line up most closely with a search request, and the priority in which those search requests are displayed is based on popularity or usefulness.
So, for example, if someone is looking to buy a handmade sweater, and one person has a website offering handmade sweaters and not much else, while another has a website offering a similar product with user reviews, social media endorsements, articles in the local news about the quality of the sweater, and a lot of Internet “buzz” praising the sweaters, Google will then decide that this much more talked about and discussed brand of handmade sweater should rank higher.
That’s easy to understand as an idea, but exactly how does a search engine make this determination?
Let the SEO Experts Take the Lead
Amistad Pro's SEO specialists in Raleigh specialize in leveraging important ranking factors that Google considers helpful to users allowing websites to climb the search engine result pages. Some of the methodologies we look at are improving the on-page and technical superiority of the website, building a credible backlink profile and gunning for long-tail keywords and their partial matches Older, simpler tricks, such as using the same word over and over again that a search engine might look for no longer work. Simple “math tricks” to fool the system into giving a higher ranking have already been understood, analyzed and eliminated from Google search parameters.
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