There are dozens of ways you can grow your business and get more customers. You can rely on social media, word-of-mouth marketing, or billboard advertising.
One of the marketing strategies that you need to consider is search engine optimization. It’s not that the other methods of marketing don’t work, it’s just that you need something that’s more efficient.
SEO marketing is more effective for a variety of reasons. It also brings many benefits to your business.
Do you want to know more about how SEO marketing can help your bottom line and get more customers?
Read on to find out.
1. It’s Where People Go for Bail Bondsmen
When people need a product or service, they tend to turn to one place: Google. About 93% of experiences online start with a search engine.
They may want to answer a question or find a local service like a bail bondsman. They’ll search for ‘bail bondsman near me’ if they’re in a jam and they really need one.
What that means for you is that if you invest in SEO marketing, you are more likely to be found in these searches.
2. More Website Traffic
Getting found in search engines is only the first step to making search engine marketing work for you. They have to click on the search result to go to your website.
Part of the SEO marketing process makes sure that each page on your website is set up to drive clicks from search engines.
If you don’t engage in search engine marketing, your business will likely be on the third page or beyond in search results. These pages rarely generate clicks.
However, SEO marketing can help your business get to the first page and higher up in search results. This will result in more traffic for your website.
3. Proof Your Business Exists
There’s a joke in the digital marketing world, “Where’s the best place to hide a body?” The second page of Google.
It’s funny, but it’s not. The truth is, if your business doesn’t get on the first page of Google, your business may as well not exist.
You know that most people turn to Google for information and to find services. What you may not know is that only about a quarter of people click beyond the first page of results.
Search engine optimization will get your business on the first page, which will make sure your business exists in the minds of potential customers.
4. Better Brand Recognition
The one thing that SEO marketing does is that it makes you look at your entire online presence. You have to look at your website, social media accounts, directory listings, and pages that link to your site.
All of these things make up your brand presence online. They’re also used as ranking signals by search engines.
Search engines look for consistency and accuracy throughout. Your business name, phone number, and information all have to match.
Potential clients also look for brand consistency. The more consistent your online presence is, the more credible and trustworthy your business appears. It may seem like nothing to you, but it can be a big deal for your customers.
Businesses that have brand consistency report to have a revenue increase of 23%.
5. Higher Conversion Rates
Getting traffic to your website is one thing. Getting that traffic to turn into a new client is another. SEO has a much higher conversion rate than other forms of advertising.
Local searches make up about half of all searches on Google. About 48% of those local searches will end in a call to a business listed in search results. Between a third and half of those calls turn into customers.
It’s difficult to find a type of marketing that can generate such a high level of conversions the way SEO marketing does.
That’s mostly because people are looking for your services at that moment and they are ready to make a decision. The other reason is that SEO focuses on reaching buyers in every stage of a buying cycle.
Someone may look to find out what a bail bondsman does or how the process works. You can have blog posts that answer these questions.
Then, when they are ready to make a purchase, they will be more likely to remember your company.
6. It Works with Other Forms of Marketing
SEO is an important piece of the marketing puzzle. It actually ties into other forms of marketing and helps you close the deal.
Here’s a common scenario. People may ask friends or family for a recommendation. They may get a list of a few companies to contact. Before they reach out and contact one, they’ll do some research online first.
Yes, that will entail an online search. If your business isn’t found in those results, then your business will be skipped over for a competitor.
You just lost a potential referral customer because your business wasn’t found online.
It’s the same with print and other forms of advertising. People will see your business and want to know more about your business. They may not remember your website, but they know your business name and will turn to a search engine to find you.
SEO Marketing Works
How can you get your brand known and generate business when you’re working on other business projects? SEO marketing.
When you improve your rankings in search results, a lot of good things happen. Your business becomes more well-known, people who want to know more about your business can find you, and you’ll drive targeted traffic to your site.
That targeted traffic is more likely to become a customer. It’s a big win for you and your business because you are in a position to become more profitable.
Are you ready to get started with SEO marketing? Get in touch with us today to find out more about our SEO services.