You probably know by now that it takes a lot to run a successful website. Building the site is just the beginning. You also must optimize and maintain search engine rankings to stay relevant and competitive.
You can improve your search engine rankings by creating a great viewer or customer experience and by using SEO tools like blogging. However, SEO doesn’t just stop with the content of the website.
Off page SEO refers to the rank improving techniques used outside of the site itself. These techniques can be divided into three main categories: link building, social media, and social directory.
The 3 Main Categories of Off Page SEO: Link Building, Social Media, and Social Directory.
Conducting off page SEO techniques is essentially like advertising your website to search engines. The three best methods to do this “advertising” are as follows.
Link Building
Search engines favor websites that have authority over those that don’t. But how do you build authority?
One of the best ways to do this is by getting quality backlinks. Great examples include a review from an authority journalistic website, such as The New York Times.
Since that’s a reach outcome, start with smaller goals in mind. You can increase your chances by engaging with the e-community of local or like-minded businesses and writing guest posts, for example.
Social Media
Social media is one of the most defining aspects of the modern day. Mega networks like Facebook, Twitter, Instagram, Snapchat, and Google Plus have more users than ever before. Social media is one of the most accessible forms of off page SEO, considering its user-friendly nature.
Use social media as off page SEO by interacting with customers, running website traffic driving promotional offers, and engaging with common interest businesses or causes.
Search engines want to match the most relevant results to the searcher’s words. That’s why content is so important: you need to anchor keywords to relevant to your site. Use social media to promote your keyword content.
Social Directory
If your business has a storefront or physical location, social directories are one of your best friends. Social directories are a way to reach many more customers and customer leads.
Yelp has an average 145 million unique monthly users. And that’s just one of the many social directories out there.
You also need to cement your business’s local presence so that you can rank higher for searches near you. Keep your information, such as hours of operation, location, and contact information accurate and up to date.
Even if your business is exclusively online, maintaining a good reputation on social directories can make or break a customer lead.
That’s It!
To really tackle off page SEO, you need to have a clear digital marketing strategy. Contact Us at Amistad Pros for more information on our SEO services and how we can help your site achieve its full potential.
Want more? Check out our other great blog posts like “SEO For Your Raleigh, North Carolina Business” and “Why Your Website Needs a Mobile First Design.”
