If you need a local solution to a problem fast, you most likely ask Google rather than calling your mom.
The statistics behind local searches are impressive; approximately 85% of people who search for a particular type of local business call or visit one located at the top of the search results. But how do you get your business to show up there?
It all boils down to SEO or search engine optimization. If you know anything about SEO then you know how important local SEO is, but do you know about NAP SEO?
In this article, we will dive headfirst into everything you need to know about NAP SEO to ensure you are getting the attention of local consumers before your competition does.
What is NAP SEO?
NAP is an acronym referring to the name, address, and phone number of your business. When it comes to local search results, your NAP is part of the critical data that Google uses when connecting customers to relevant local search results.
When optimized properly, your NAP can be the difference between your page two invisibility or a spot at the top of Google.
What is NAP Consistency?
NAP consistency refers to the reliability of your name, address, and phone number found across the internet, from local citations to your website’s About Page.
Here’s an example of NAP INconsistency.
- Orange County Realty L.L.C, (714) 555-9880, 1105 E. Chapman Avenue Orange, CA 92866
- OC Realty L.L.C., 714-555-9880, 1105 East Chapman Ave Orange, California 92866
- O.C. Realty LLC, 714.555.9880, 1105 E Chapman Ave. Orange, CA 92866
In the example above, Google will consider those three business entries to be three different business, and this will hurt your ranking in google.
Now that we know what NAP is, let’s move on to why it’s important.
Why Is NAP Consistency Important for SEO?
Statistics don’t lie. 75% of local mobile searches become in-store visits. A good portion of those callers are searching for a phone number, address, or store hours.
If you go by several names, have outdated information or worse–wrong information, you could be missing out on a lot of potential sales. NAP inconsistency leads to poor rankings. Poor NAP SEO affects your online reputation because it not only confuses consumers who are searching for you but also Google who is trying to connect businesses with searchers.
Google rankings work an algorithm that uses data–the same data you put out onto the web so it can only be as accurate as you are. Be meticulous about the way you format your NAP data and will lead to the positive search engine rankings.
How Do You Get NAP Citations?
Local searches make up 43% of the billions of searches Google gets per day. We are going to tell you all the tips and tricks on how to get NAP citations and make sure they are consistent across the net.
Let’s get started!
Google My Business
A shocking 56% of retailers haven’t claimed their (free) Google My Business (GMB) page. People trust Google enough to ask it all their deep and important questions. That means they trust what information it recommends, especially when it comes down to the local businesses in the area.
Have you noticed that box that pops up when you search for a service or business? Not an ad, my friend. Google is taking into account your geographic location and suggesting you visit the best and most reliable business for your search.
You want to be in this box. This is Google’s own local directory, like yellow pages, yelp, or trip advisor–but for everything. If you are a business and you haven’t claimed your GMB page, then when you finish reading this article, go and claim it.
Your name, address, and phone number are not just found on your website but local directories as well. The secret to local directories is not just quantity but quality.
You want to apply to your basic local directories popular in your area, but also you want to target your specific area and industry platforms. There are local directories for early every niche. Whether you are a dentist, realtor, or psychic, you can create a citation for your business so more people can find you.
List of Popular Local Directories:
- Angie’s List
- Yellow Pages
- Better Business Bureau
- Insider Pages
- Customer Lobby
- Pissed Consumer
- Consumer Affairs
This list above is great for any local business or service. Depending on your niche, it is worth obtaining another list of your niche-specific local directories.
What’s even better is that these citations will increase your backlinks boosting your rank in Google. That’s a win-win.
Is Your NAP SEO Consistent?
Old, outdated, and wrong information is doing more than just sitting there on the internet; it’s hurting you. When’s the last time you did an audit of your local directory citations? If the answer was never or what’s a local directory audit, then we suggest you start on that immediately.
A local audit entails you going through each of your existing citations and ensuring your business name, address, and phone number is exact. It is often thought of as menial by businesses owners but all too often there are discrepancies that are costing you rankings.
Are You Reaching Your Goals?
We know that running a business is stressful alone, and that’s without worry about NAP SEO rankings and Google algorithms. We understand, and we are here to answer any questions you may have.
Whether you want to know more about improving your rankings, designing your website, or social media we can help answer your questions or even manage it for you. Contact us at any time, and we will help you reach your goals.