Google and other search engines use different factors to rank a website. Some of the most well-known in the search engine optimization (SEO) industry in Raleigh, and elsewhere, are keyword loading and link building. These factors receive a lot of attention, especially from digital marketers, because Google says they’re important.
One of the most neglected platforms for SEO efforts, though, is the social networking site Instagram. Sure, this photo-sharing application doesn’t directly impact your rankings on search engines, but it’s a widely-used social media platform on which you can interact with your market. And social engagement is a byproduct of good content, which can and does generate inbound links, mentions, and increased dwell times—all of which are SEO signals that Google cares about.
The Photo Opportunity
Many brands have started to flock to Instagram, with its paid ads that pop up on your timeline or your 24-hour Stories. For that alone, Instagram is a great marketing tool. In the third quarter of 2018, there were 400 million daily users of Instagram Stories, making it a great place for brands to market their products or services.
But the marketing and SEO strategies that brands can implement within Instagram go beyond paid ads.
1. Keyword Search Using Hashtags
One of the most basic SEO techniques is incorporating relevant keywords in your content. While Instagram isn’t a search engine, it does have a search function, and the best way to find what you’re interested in is through hashtags. You can utilize the hashtags relevant to your product that are getting the most search volume.
With this feature, you don’t need to worry about keyword stuffing—which Google frowns upon—or about inserting your keywords naturally. By simply including hashtags at the end of your post, your photo will appear on the hashtag’s feed. And given that internet users can now follow hashtags, you’re gaining even more viewers.
2. Increase Dwell Time on Your Website
Another way to harness Instagram for your SEO is by embedding your feed into your website. Google rewards pages with high user engagement, low bounce rates, and extended dwell times. This might be difficult to achieve, however, especially because modern internet user tends to hopscotch from SERPs to a website and back again if they didn’t see what they’re looking for.
According to website traffic tracker Similar Web, Instagram users stay on the app for about 53 minutes per day. They use the app this long because they can interact with its content. By embedding Instagram into your site, you can keep visitors on your page for an extended period, increasing your dwell time and, in turn, your organic search ranking.
3. Backlinks Through Instagram Stories
Another SEO staple is building page authority through backlinks. Before, digital marketers did not have many options on Instagram when it came to this strategy. An account was only allowed a solitary link in their bios, and URLs in posts weren’t clickable.
Fortunately, one of Instagram Stories’ features is the addition of links. With contextual CTAs such as “Swipe Up,” brands can direct users to their websites straight from the app, gaining backlinks and building page authority.
Optimize Your Website with SEO in Raleigh
If you need help with your brand’s search engine optimization in Raleigh, Amistad Pros is here to help. Our team has been in the digital marketing business for years and we have gained valuable insights to help you. With us, you’ll get the solutions you’re looking for.
If you want to improve your SEO efforts, visit Amistad Pros or contact us at (919) 999-8848.