Facebook now has over 2.2 billion users, easily making it the ideal social media platform to advertise your business. The only problem is that everyone else in your area relies on the platform too, meaning the competition is tight even in an ocean as big as Facebook.
You need to know how to post on Facebook to boost engagement. Get people talking about your business, sharing posts, and using it to visit your website.
Not sure how to do this? You can start with these 5 essential tips.
Focus on Groups, Not Pages
Since the beginning of 2018, Facebook began focusing more on Groups instead of Pages. This allowed the social media platform to direct its algorithms in a way that calls back to Facebook’s original goal of bringing people together, not only businesses.
This means if you want to learn how to post on Facebook and boost engagement, post on your business’ group. Groups have the advantage of allowing followers to spark discussions instead of remaining as static audiences.
Schedule Your Posts
Believe it or not but the time and day you upload new content affects Facebook post engagement. Posting on a Friday may get different results than posting at midnight on Sunday.
This is why you should study the metrics available on Facebook, called Insights. You’ll want to focus specifically on the activity of people from Raleigh since these are your target consumers.
Once you’ve gathered enough data to determine when your audience engages with your content, make it a point to schedule future posts. Use online tools like HootSuite or IFTTT to prepare posts ahead of time. This ensures your most engaging posts upload right on time, regardless if you’re online or not.
Videos are the King of the Hill
Facebook, Instagram, and Twitter are some of the most popular social media platforms on the planet but YouTube dominates them all, in regards to traffic and engagement. As a matter of fact, 82% of internet traffic will come from video content.
Shake things up by uploading different kinds of video content:
- Live videos
- Short video advertisements
- Behind the scenes videos
- Interviews
- Product previews
- Explainer videos
Not only do videos deliver a message in a shorter amount of time, they also get shared around faster than text-based posts.
How to Post on Facebook: User-Generated Contests
Post things on Facebook that came from the fans. These can include positive reviews you want to share, links to small businesses within Raleigh that partnered with you, and some fan art.
More importantly, post announcements that get people involved. Contests are some of the best posts you can rely on. Ask for people to take photos of them with your products and then request that they share those posts around, using a unique hashtag to help you monitor the posts.
Add a CTA to Your Posts
Don’t leave your posts hanging. Sometimes, the best way to guarantee engagement from your followers is to ask for it. Request for your audience to tag a friend, like and share the post, and use the hashtag you hope to popularize.
Boost Facebook Post Engagement Today!
Don’t let Facebook become nothing more than a means for people to contact your business. Learn how to post on Facebook to gain more traffic to your site, spread brand awareness to the locals, and boost conversions.
But it doesn’t end with social media marketing.
Discover more ways of marketing your business on the Web. Visit us today and read our other tips and guides, like the 3 types of online marketing you need for your Raleigh business.
