Every single day, Google processes 3.5 billion searches. But it didn’t become the internet’s powerhouse by just being a search engine. No, it’s so much more than that.
There are a ton of tools that Google puts right in your hand that makes it incredibly valuable to you as a marketer. And if you’re not utilizing these tools to the best of your ability, you’re not doing it right!
In this article, we’re going to run down a couple of different Google tools for business marketing that were designed to help you run a successful marketing campaign on their platform.
Google My Business
You probably believe that there’s nothing in this world for free, right? You’re mostly correct there, but Google created a way for you to advertise entirely for free by claiming your business with a Google My Business listing.
Your business can even reach a featured status in the search results for local searches. Try it for yourself. Search for something like “Mexican restaurant” and you will almost certainly see a few listings near you.
That’s great, right? What’s even better is that it’s free.
All you have to do to be a part of this feature is claim your Google My Business listing.
Google+ Business Pages
Even though Google+ business pages are quickly becoming a thing of the past, it’s still a good idea to create one for your business. Google isn’t just a search engine, it’s an empire. Even if you only update it occasionally, create one.
When you make your Google My Business listing, Google creates a Google+ page for you. Take the time to change the information to your liking.
If you want a better look at just how good your website is to Goole, set up a Google Webmaster Tools account. They’ll let you know when issues pop up that could stop your website from ranking in search results.
You’ll also be able to study your search traffic and gain an understanding of how people are already finding you.
The Google Suite
Google created one of the most valuable collaboration tools in the world when they dropped Docs, Sheets, Slides, and Forms. You can use them to create, share, and collaboratively create virtually anything.
The feature saves your document automatically and you can access it on any device with the mobile app.
Even if you’re just looking to grow your business organically with SEO, consider looking into Google AdWords. This is Google’s PPC product.
Basically, you create an ad with a specific target using keywords that are related to your business. Your ad will show up above or beside the organic results when people search for those keywords. Every time someone clicks on your ad, you pay a price depending on how competitive your keyword is.
This can turn into an expensive endeavor pretty quickly, but it does offer some pretty instant success.
Use this with SEO by deciding which keywords bring in the best traffic and use it to better target your keywords for organic searches.
AdWords Keyword Planner
In order to get the most out of your SEO, you’ll have to have an understanding of keywords. This will help you find the keywords that you’ll be using to create content that will bring customers to your website.
Google AdWord Keyword Planner will help you plan your campaigns and can help you find new keywords ideas. They’ll also suggest different keywords to you.
Google Trends lets you evaluate how popular some terms are and compare them to other variations of your top keywords. This will show you how they rise and fall in popularity over different regions.
Google Trends also finds you new trending topics, news, and content.
Google Drive is a free online storage service that gives you up to 15 GB of storage in a cloud. Use these for documents, photos, videos, PowerPoints, or anything else you want to transfer from one space to the next.
Google drive makes it easy to share your files with other people and bridging the gap between long-distance collaboration.
With this service, you can keep an eye on the internet for mentions of some keywords and phrases. You can have it set up to send you results via email or RSS whenever someone online mentions these phrases.
This is a good way to keep up with your online reputation and react to mentions of your brand quickly.
Do you understand the statistics involved in your website? Are you aware of how many visitors to your website are new or returning? Do you know how long people are spending there?
Googe Analytics can tell you all of those things with another one of its free services. It can provide a good look into your website traffic and help you figure out where your visits are coming from and what they’re doing there.
Now, this isn’t meant to replace marketing analytics. But it’s a good place to start.
If you manage a YouTube channel, Google AdSense is a great tool to use. If you plan to make money off of your YouTube account, you have to have one in order to apply to their YouTube Partner Program/
AdSense will let you put your content in front of advertisers who could potentially choose to put their ads on your videos. So if you manage a blog, website, or video channel that compliments a specific advertiser’s brand, AdSense will put an ad up on your property and you’ll get paid for it.
Google Tools for Business
You probably won’t need to take advantage of every single one of these Google tools for business marketing, but they are without a doubt some of the most useful tools that the platform offers. And these aren’t even all of them. Google’s business tools are growing and expanding as e-commerce continues to grow.