This is the situation: you have high hopes for your brand and great ideas that you think will sell. The execution, however, remains as your problem. What you worry about is whether or not an idea will sell or if it will do anything to push your brand up the ranks on Google.
It’s easy to forget that your target audience consists of actual people and not just numbers when you’re caught in the storm of creating marketing schemes. Try rethinking your strategies with no one but the human being in mind.
Think Human
The goal of the Turing Test is to tell whether the intelligence of a machine could successfully mimic that of a human being. Although a 100% artificial intelligence (A.I.) accuracy is still a far-off idea, big tech companies try as hard as they can to come close.
RankBrain, Google’s new algorithm, changed the game for SEO. Traditional SEO tactics no longer worked, and keyword strategies have become more of a carefully curated technique rather than just pure statistics. Google created this algorithm with the user in mind. To improve the user experience, one must think like the user. In Raleigh, NC, SEO services have adapted to the ever-expanding technology of Google to continuously climb and stay on the ranks.
Community-Centric
They say that for you to be human, you must understand the needs of an individual. That, however, creates an unnecessarily difficult standard to achieve when it comes to SEO marketing. Human beings as a whole aren’t as unique as we paint them to be. Instead of vaguely addressing a crowd, try and comprehend behaviors of a certain group of people who are distinguished for their common interests, culture, and thinking patterns.
Jill Kocher of Practical Ecommerce remarks that community-centric SEO content helps companies focus on the benefit of an entire community rather than individualizing their strategies for specific shoppers. Knowing what the community wants will transform your content into education rather than plain advertising.
While it’s difficult to gauge what exactly will work and what won’t during planning, one thing’s for sure: your audience matters. Getting to know them, and creating content that they can empathize with, will not only boost your rankings but also resonate with them way after you’ve thought of the idea. Make your SEO more like a human and less like a computation – your brand will thank you.
Contact Amistad Pros today and see for yourself how powerful SEO is in driving your brand to success.
