What Exactly Is SEO?
You see it everywhere. Every business swears by it, every company promotes it, but you may still not understand what exactly is SEO and more importantly, how it can help your local Raleigh business. SEO is an expertise that can help your business gain traction online. With so many businesses from all over the world providing their goods and services online, SEO is the best tool to give you an advantage to stand out against the noise.
What Is The Definition Of SEO?
SEO is an acronym for Search Engine Optimization. Search engines like Bing, Google, and Yahoo all use a variety of metrics to determine the order in which websites are listed on their search results. For example, if you search “dog food” online, you are probably looking for a company that sells dog food. However, you may also be looking for information about what to feed dogs or dog nutrition. In order to provide search results that meet your query needs, search engines use very complex algorithms based on both the keywords and the content of a website. So if you are a company that is focused on dog health and nutrition, your website will also show up alongside dog food manufacturers and sellers. Search engine optimization ensures that search engines understand that your website is relevant to a query about dog food even if you don’t directly sell dog food.
How Does Search Engine Optimization Work?
Search Engine Optimization works by using the metrics laid out by the search engines to make sure that your website is recognized by Google, Yahoo, and Bing. Without it, these search engines may not know what your website is about or that your website exists at all. There are several methods to ensure your online marketing works from incorporating metadata into the backend of your website to incorporating the keywords into the content your website to even managing your social media presence. SEO helps communicate your brand, content, and web presence to search engines so that you rank high on the results after a search query relevant to your business. Ultimately, SEO is an online marketing method to make you stand out online against the competition and grow your online brand presence.
How Will SEO Help My Raleigh Business?
Good marketing of your website helps expand your brand presence online which drives traffic to your website. With more traffic, you have more opportunities to engage potential customers with your clients and services. It also helps lend credibility to your brand. The higher you rank on the search engine query results, the more people will believe that your brand is trustworthy. This is because the less trustworthy a website is, the lower it ranks on a search engine query. This is why when you Google “soda” national brands like Coca-Cola and Pepsi are the first to come up. So to get that same credibility for your business, you need the best online marketing. Furthermore, a great online marketing strategy will help you get repeat visitors because your content will be engaging and informative.
How Can My Business Implement SEO?
SEO is a very complicated skill that requires a lot of analytic research and brand strategy. If done incorrectly, you could end up with penalties from search engines. For example, if you fill your content with repetitive keywords, search engines will mark you as a website that does not provide value to readers and will lower your ranking within the query results. Search Engine Optimization can be successfully implemented with a complete marketing strategy. You need to first understand your business identity. Then you need to learn what types of queries potential customers will use to find you. Finally, you then need to constantly update and change that data to meet the shifting algorithms of the search engines as they continue to refine the processes.
Hire An SEO Expert
The complexities and the subsequence penalties for bad SEO means that you really want to leave up to the professionals. Research takes time, understanding the shifting needs of search engines can be difficult, and working this all into your website architecture, content, and marketing campaigns is a challenge, especially for a small business that can’t hire a dedicated marketing team. The best thing you can do to ensure that your online marketing is effective and helps your Raleigh business stand out online is to hire an expert.
The professionals at Amistad Pros can help. We have years of experience and have helped numerous small businesses get traction online. We can help create your website, manage your content, and optimize your web presence so that you rank high on search engines. We will do all of the complicated research and work directly with you to help you effectively communicate your brand. So if you are looking to utilize SEO to grow your business, call us today to see how we can provide a customized solution for your business.