Advertising and marketing is a field that’s ever-changing and vital for business growth.
In this day and age, it can also be hard to keep up with.
That’s why we compiled a list of top digital marketing trends that will get your business to the next level in no time.
Vertical Communities
This digital marketing trend has been taking off and is one consumers can easily get behind. By building communities where people are engaged, you are creating an authentic, human to human platform. Business marketing is moving away from the “salesmen” genre and leaning towards genuine connections.
By engaging with clients, you’re able to “keep your finger on the pulse” and find out what customers want and how you can improve. By using this information to make changes within your business, you can dramatically increase your ROI.
Another huge benefit? You’re able to spread your message to clients much faster than traditional marketing. It’s typical in vertical communities for members to share content socially, essentially doing your marketing FOR you.
Mobile Marketing
According to an October 2016 report by Adobe Mobile retail, site visit conversion is three times higher on a desktop than on a mobile device. However, 56% of traffic comes from mobile devices.
This points out there’s room to improve, something companies and app developers are jumping on. Consumers are continuing to move towards a “mobile first” approach for both purchasing and research.
Google has also adhered to the “mobile first” way of thinking, ranking sites higher that are optimizing for mobile viewing.
Search Engine Optimization
While SEO isn’t new to lists of digital marketing trends, the way technology interacts with search engine optimization has evolved.
Coming off of Google’s recent changes to SEO practices, businesses and companies are needing to reinvent their approach to SEO.
Google announced that they will penalize sites with pop-ups by ranking them lower, introduced longer titles and descriptions (up to 70 characters on desktop and 78 on mobile) as well as an AMP update and a move to a larger mobile index.
Social Media Marketing
Twitter and Facebook seem to be hitting a plateau but platforms such as SnapChat, Instagram and Pinterest continue to boom. Due to that fact, it should be no surprise social media marketing is becoming higher up on the digital marketing trends lists.
With more avenues to advertise on, businesses are forced to beat out competition by becoming more imaginative, which is a key factor in those platforms which are performing well.
Additionally, new mediums of social media are growing every day, making it a market you can really “get in on the ground floor.”
Influencers
Using influencers is a trend that has been growing rapidly and is effective, especially among young consumers. Influencers are usually celebrities or leaders who use their leverage (influence) to promote a brand or product.
Many times these influencers use content provided for them by a brand and promote it using their personal social media accounts. This strategy also has a very high potential for ROI as influencers many times are paid in products.
Combining Digital Marketing Trends
Notice anything similar about these trends?
These five trends are often entwined with each other, meaning you can improve you ROI by combining any number of these strategies.
What trends have you been using in your digital marketing?
Need help in utilizing these strategies in your business? Reach out and let us help you!
