As a business owner, your storefront IS your business. But today’s storefront is often found online.
When a customer walks into a physical store, they do so because they want to have a physical experience with the product or service they are buying. They want to be able to ask questions from real people.
They also want those same experiences online. Customer user experience is vitally important to the health of your business. So, you need a custom website that can give you just that.
1. A Custom Website Makes It Easy for Customers to Ask Questions
People want to feel connected to other people, even online. No matter how or where people choose to buy, they want to buy products and services from people. Not businesses, but people.
Customers want to buy from people they like and trust. Your website helps you brand your business. Make it easy for people to connect with you. After all, there are so many options these days, like:
2. Easy to Navigate
Put yourself in your customer’s shoes.
Do you like it when you can’t find what you’re looking for?
Your customer wants to be able to quickly and easily find what they need. Make it easy by organizing your website so it’s clear and easy to explore. Make sure your logo on each page always sends the customer back to the homepage.
3. Visually Appealing
Let’s face it, we as a culture love beautiful things. Your website is no different. There are some easy ways to create a stunning website.
You can pick colors that are appealing and represent your company well. You should also use fonts that are easy to read. You can also break tests into sections and paragraphs. Lastly, make use of good quality photography.
4. Free of Clutter
Clutter is overwhelming, and it can easily make shoppers feel as though everything is disorganized. Is that how you want your customers to feel when they’re on your site?
Here’s how to clear out website clutter:
Wording should be clear and concise. Don’t assume everyone else is an expert. Instead, stick to simple words and terms everyone can understand.
Too much photography and everything jumbles together. Pick a few dynamic photos instead.
Use White Space
Space is actually a good thing, even on your website. So make use of your white space. Focus on allowing your products and services to stand on their own.
5. A Custom Website Loads Quickly
While slow and steady wins many races, having your website load slowly will only lose you your customers. Make sure your website has the capability to load as quickly as possible.
Don’t forget that many of your customers will be browsing your site using their mobile phones. Make sure the data loads just as quickly there.
There are many other ways to create and build a custom website. But you need the help of experts like us to help you get there. Contact us and let’s make your business dominate search.