There are about 2.46 billion people around the world using social media platforms on a daily basis. The popularity of these websites continuously grows each year, and it’s expected for the number to become 2.9 billion by 2020.
If you’re looking for a way to increase your social media engagement and form a bond with your audience, there are a lot of ways to do so and here are 7 that you must try.
#1: Pin Your Best Post
For social media platforms like Facebook, you need to pin your best post on top of your page. It helps you get better visibility and make it easier for you to gain views. Make sure that your post centers around your brand, like FAQs or promotional features.
#2: Be Concise With Your Posts
Want to learn how to increase social media engagement? Don’t write a novel and post it on social media. When on this platform, focusing on shorter content is better.
Posts with 80 characters or less get 66% more noticed by people. People are more likely to remember the short and snappy phrases you put out. This is assuming that you’re able to put out something catchy for them.
#3: Be Timely With Posts
It’s important for you to post when your fans and followers in Raleigh are online. Take the time to research your audience habits and check for the times when you have most engagement. That way, you become more aware of the best time for you to post things like promotions and events you’re planning.
Using analytical tools and studying the metrics are important social media engagement ideas to follow through. This makes using tools like Facebook’s Insights and HootSuite important.
#4: Post Questions
This is the easiest way for you to get engagement on your posts.
Even the simplest “yes or no” questions can garner responses from your followers, especially if you design these inquiries specifically for your audience within Raleigh.
These questions matter to them. It gives them a powerful means of sharing their opinions while giving you a much-needed feedback for your business and services.
#5: Image Posts Are Popular
If you want an easy means of telling a story, images can do that for you in a quick and efficient manner. An image coupled with a caption that invites people to comment is more effective than 500-word essay posts. Images can increase interaction rates by 85% on Facebook, so keep that in mind.
#6: Host Games and Giveaways
People like receiving prizes, no matter how small they are. This makes contests on Facebook or Instagram some of the most engaging social media posts out there. It also lets you focus on user-generated content.
A good way to do contests and giveaways is to ask your followers to fill out forms and like or follow your social media account. You can even ask them to share or retweet your post before they get the chance to win the prize.
#7: Show Your Brand Personality
People always have a need to see if there’s a personality behind your brand’s logo. For starters, make sure to share as much trivial information as you can. You can include a brief history of your company and your goals.
Get More Social Media Engagement Today!
Social media is one of the best ways to interact with your customers. Put these tips in mind and you’ll get more people to your business in no time. Ensure that you’re helpful and get as much useful information as you can.