Web design and development, if not well executed, can make or break your online business presence.
Sometimes, a web designer will make an attractive website and unknowingly compromise the site’s rankings on search engines. Good quality web development should be aesthetically pleasing without compromising your SEO efforts.
We’ve put together a list of 5 common web design mistakes which might be hurting your SEO campaign. Let’s dive right in.
1. Uploading large images
When you consider that content with images gets 94% more views, then images are an integral part of web design. Using large images and media files, however, might be affecting how well your site is ranking on search engines.
This is because large media files negatively affect your site’s loading speed.
Not sure if you’re guilty of making this web design and development mistake with your site?
Google’s PageSpeed Insights Test will tell you which images on your site are too large and need optimizing.
Once you’ve identified the large images, you can then compress or resize them before re-uploading them.
2. Do something about those pesky pop-ups
Pop-ups have a certain intrusive element to them which Google doesn’t like. In fact, search engines do not index pop-ups as part of your site.
Most users actually find pop-ups annoying and close them the moment they appear.
It’s best to just do away with them completely.
Elaborate pop-ups which cover the main content and negatively affect user experience, for example, will affect your site’s Google rankings.
3. Have you optimized your site for local search?
If you run a business whose target customers are located within a certain region, you’re probably leaving stacks of money lying on the table by not optimizing for local search.
Before Google’s Hummingbird update was rolled out, local SEO consisted of well-defined steps which business owners could implement on their own.
These steps are still an integral part of the local optimization process. But Hummingbird incorporated traditional SEO practices into local search as well.
That’s why we advise business owners to use SEO experts when launching a local search optimization campaign. It’s less nerve-wracking not having to deal with the complexities of SEO.
4. Why you need analytics in your web design and development
There’s more to SEO than boosting the amount of traffic to your website. It’s also about keeping track of your conversions. And knowing which keyword phrases are converting more.
Having this information can help you optimize your site as a whole.
Once you start using an analytics package, you’ll know where to redirect your efforts and start focusing on keyword phrases which produce better results.
5. Loading speed
Many website owners fall into the trap of designing complicated sites at the expense of functionality. Complex websites take a long time to load and increase your site’s bounce rate.
Simplifying your web design and development will have a drastic impact on how quickly the pages on your site load.
Here are a few tips to simplify your website’s design:
- Consider using CSS instead of images all the time.
- Combining multiple style sheets
- Limit the number of scripts on your site and position them at the bottom of web pages.
Expect to see a gradual change in your site’s Google rankings once you tweak it and correct these common mistakes web designers make.
If you still need help figuring out why your website isn’t getting ranked higher, feel free to get in touch. We’ll help you find a lasting solution.