Outsourcing used to be a bad word. If you were outsourcing, you were trying to get the cheapest labor possible — irrelevant of quality.
Today, outsourcing has taken on a new, much more positive, meaning. It saves you time, allowing you to focus on the most pressing matters of your day. It takes the “busy work” out of your office hours.
In fact, SEO outsourcing will save you so much time you won’t know what to do with yourself. Let’s dig into why you should make the leap.
1. Trying SEO Is Still On Your To-Do List
This happens a lot in the online world. People put SEO on their to-do list, maybe research a few keywords, write a few articles, and then forget about SEO altogether.
If you’re putting SEO off, there is probably a reason. Maybe you don’t want to do the research required. Maybe you tried and got no results.
But putting it off won’t make it happen. You’re better off giving the project to someone who can actually make results happen.
If you opt for SEO outsourcing, you can strike one more pesky thing off your to-do list.
2. SEO is a Constantly Shifting Target
Google is always moving the SEO target. The search engine giant’s tactics might seem malicious if you didn’t understand why.
Google’s main goal is to give people what they want.
Their goal is to increase quality while decreasing spam. So many factors go into recognizing what is spam, and what is quality, useful content.
It’s so complicated that Google has their own department devoted to this purpose.
An SEO expert’s job is to keep up with the target changes as they happen. And while you might be able to do this on your own, it will take more time than it’s worth.
3. If the Results Aren’t There, Opt for SEO Outsourcing
It’s the most frustrating thing in the world. You put in hours of your time researching keywords, pouring over data, and targeting certain audiences. And then…nothing.
Sure, you might be getting traffic from your PPC campaign. But the real goal of SEO is organic search results. If you’re not getting the organic search results you hoped for, maybe it’s time to hand the wheel over to the professionals.
4. You Don’t Get the Difference Between Content Marketing and SEO
Content marketing and SEO often collide. However, they’re not the same thing.
Yes, you write content for SEO. And yes, content marketing could boost your SERPs. But you have to choose one to focus on.
If you attempt to use both routes and then drop the ball on one or the other, you’ll fail.
5. You’ve Been Slapped By Google Too Many Times
If you keep getting slapped with ranking penalties because you can’t seem to write non-spammy content or follow Google’s rules, then maybe you should try a little SEO outsourcing.
The longer you wait, the worse your rankings will get. Procrastinating on hiring an SEO expert when you can’t seem to fix your own content and website will only damage your reputation.
SEO experts breathe new life into your ailing website. Because they are up-to-date on everything SEO related, they won’t miss a vital detail concerning your website’s optimization.
Contact us to hire the most professional SEO experts around.