No one clicking on the website you spent so much energy on creating?

The time and talent put into a site won’t make a difference if you don’t have good SEO.

Maybe you’ve tried to use some SEO tips and tricks, but it’s not working.

Experts say that a good SEO campaign still takes 4-6 months to pick up steam. Have you taken that time and still don’t see results?

You might have to think of some new strategies.

SEO is one of the most important things for your website. Keep reading for 5 SEO tips and tricks to improve your website’s ranking.

1. Your Website Has To Be Mobile and Tablet Friendly

According to research, people are using their phones and tablets more than desktops to surf the web.

That’s important because Google ranks websites higher based on usability. Now that includes usability for desktops/laptops as well as mobile sites.

Google even has a tool for small businesses to test their mobile site.

2. Keywords Are Important, But Don’t Overdo It

You need keywords sprinkled in your blogs and webpages to help your ranking. The key word here is “sprinkled.”

You’d think that the more keywords the better. In fact, you can hit a limit where it starts to hurt your ranking.

Using too many keywords makes your site look like spam to users and to Google. How many is too many? There’s no exact number.

Just remember to write naturally. Use keywords when it’s organic to do so.

Improving your SEO isn’t just about getting people to click. Your search ranking will go up the longer people stay on your site.

The only way you’re doing that is to create interesting content to check out.

Make sure your content is not only interesting but readable. Like we said about, a whole page of unnatural keywords isn’t readable.

Also, blocks of dry text aren’t interesting. Use shorter paragraphs and break up text with high-quality pictures and videos.

As we said, Google favors usability. They also favor a websites’ trustworthiness.

An easy way to quickly improve this is to add a “Contact Us” page. This doesn’t just help prove that you’re not a spammer.

A “Contact Us” page will also keep people on your site longer. It encourages user engagement and communication.

In that way, adding this will help your SEO ranking two-fold.

Internal links are ones that link people to other parts of your website. Clicking these links keep people on your site longer.

You might think external links just send people away from your site. However, external links to reputable sites help add to your trustworthiness.

Lastly, watch out for broken links on your site. It makes your site less reader friendly.

There are plenty of apps you can use to test your site for broken links.

Interested in launching your own digital marketing campaign? Contact us!