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Home Search Engine Optimization 5 SEO Tips And Tricks To Improve Your Website’s Ranking

5 SEO Tips And Tricks To Improve Your Website’s Ranking

May 25, 2017 by Amistad Pros

seo tips and tricks

No one clicking on the website you spent so much energy on creating?

The time and talent put into a site won’t make a difference if you don’t have good SEO.

Maybe you’ve tried to use some SEO tips and tricks, but it’s not working.

Experts say that a good SEO campaign still takes 4-6 months to pick up steam. Have you taken that time and still don’t see results?

You might have to think of some new strategies.

SEO is one of the most important things for your website. Keep reading for 5 SEO tips and tricks to improve your website’s ranking.

1. Your Website Has To Be Mobile and Tablet Friendly

According to research, people are using their phones and tablets more than desktops to surf the web.

That’s important because Google ranks websites higher based on usability. Now that includes usability for desktops/laptops as well as mobile sites.

Google even has a tool for small businesses to test their mobile site.

2. Keywords Are Important, But Don’t Overdo It

You need keywords sprinkled in your blogs and webpages to help your ranking. The key word here is “sprinkled.”

You’d think that the more keywords the better. In fact, you can hit a limit where it starts to hurt your ranking.

Using too many keywords makes your site look like spam to users and to Google. How many is too many? There’s no exact number.

Just remember to write naturally. Use keywords when it’s organic to do so.

3. Have Great Content

Improving your SEO isn’t just about getting people to click. Your search ranking will go up the longer people stay on your site.

The only way you’re doing that is to create interesting content to check out.

Make sure your content is not only interesting but readable. Like we said about, a whole page of unnatural keywords isn’t readable.

Also, blocks of dry text aren’t interesting. Use shorter paragraphs and break up text with high-quality pictures and videos.

4. Set Up a Contact Us Page

As we said, Google favors usability. They also favor a websites’ trustworthiness.

An easy way to quickly improve this is to add a “Contact Us” page. This doesn’t just help prove that you’re not a spammer.

A “Contact Us” page will also keep people on your site longer. It encourages user engagement and communication.

In that way, adding this will help your SEO ranking two-fold.

5. Keep in Mind Internal, External, and Broken Links

Internal links are ones that link people to other parts of your website. Clicking these links keep people on your site longer.

You might think external links just send people away from your site. However, external links to reputable sites help add to your trustworthiness.

Lastly, watch out for broken links on your site. It makes your site less reader friendly.

There are plenty of apps you can use to test your site for broken links.

We hope you found these SEO tips and tricks helpful!

Want to learn more about SEO? Check out our other blog, “How You Can Increase Your Website’s Relevance With Off Page SEO.”

Interested in launching your own digital marketing campaign? Contact us!

Filed Under: Search Engine Optimization

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Based in Raleigh, North Carolina, we are a one-stop source for effective and sustainable online marketing solutions for small local businesses. Our deep understanding of the local business scene allows us to create digital marketing strategies that align with your business goals. Whether it's lead generation, brand awareness or customer conversion, Amistad Pros is a reliable partner for local entrepreneurs.

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