Did you know that up to 80% of search users completely ignore paid ads on search listings? That’s why it’s so critical to ensure you have a high search engine ranking in your field or industry!
While SEO can be complex and time-consuming, if you boil it down to a few key elements, it’s not impossible – here’s what to know.
Do Your Keyword Research
You can’t just pick any old keyword that you think will do well for your business. It’s important that you do keyword research using one of the many SEO tools that is available on the market today to determine which keywords make the most sense to pursue.
There are many sophisticated tools to perform keyword research that helps your search engine ranking, but you can also do it for free with a simple Google account. Don’t get bogged down in choosing a tool – just get the research done!
Make Your Writing Natural
Anyone who has even beginner-level knowledge of SEO knows that incorporating keyword phrases into your website content is one of the best ways to improve your ranking on search engines. But this task isn’t always easily, especially if you are pursuing longtail keywords that are difficult to incorporate in natural language.
Whenever possible, ensure that you include search keywords in a way that is natural and does not throw off your reader. It’s always more important to write well than it is to include a keyword in your text. Put your readers first if you want to truly succeed with SEO!
Track Your Progress
How will you know whether or not your SEO is effective if you aren’t tracking the results of your campaign? It’s important to keep ongoing metrics so that you know how far your campaign has come since the time you started or began experimenting with a different technique.
You can create reports using Google itself, or you can use another one of the many tools that are available for search engine optimization online. Make sure to pick a method that makes it easy for you and your team to understand monthly progress reports.
Try to pick benchmarks for weekly or monthly progress to see if your SEO efforts are measuring up.
Try Using Different Keywords
If you aren’t finding success with one specific keyword or set of keywords, the problem might not be with your team – it could be that the keywords you are targeting aren’t working as well as they could be.
If you haven’t been getting results after a few months, switch things up and go after other keywords that fit your business but don’t have a high search volume.
Call An Expert With Help For Search Engine Ranking
If you’ve tried everything possible but still haven’t gotten search engine ranking results, one of the best things you can do to improve your ranking is enlisting help from the experts.
An SEO specialist can help you come up with a strategy and make sure your search engine efforts are on the right track. For more information about how we can assist you with improving your search ranking, contact us today.
