It is obvious that digital marketing has taken the advertising world by storm but because it is constantly changing and evolving you need to make sure that your company stays on top of it.
Technology is constantly changing and improving which is why digital marketing is evolving at a rapid rate. Unfortunately, it isn’t as easy as it once was to predict consumers’ interests and behaviors.
With the changing digital trends, your company needs to constantly be adapting their own marketing strategies to push above the competition.
So if you’re wondering what will shape the future of digital marketing, then keep reading for our guide to the five latest digital marketing trends that your company can’t ignore in 2020.
1. Video Marketing
In 2020, one of the most important trends that should be included in your marketing strategy is some type of video marketing. Video marketing is becoming more and more common with consumers as 52% say that they’ve watched product videos online to aid them in making a buying decision.
The thing about video marketing is that it is currently very broad and can be handled in many different ways and on tons of different platforms.
If you want to really push your brand and it’s products, then creating a YouTube channel for your company will be a huge trend that you should follow. YouTube videos tend to be more work as you will need high-quality equipment as well as time to film and time to edit.
On the other hand, you will also want to be making video content on your other social media platforms for your followers as well. Videos for Instagram, Snapchat, and Facebook are a bit easier to produce because all you need is a smartphone.
2. Be Creative When it Comes to Gen Z
Generation Z is an age group of teenagers and adolescences who are born between 1997 and 2012 that you may find yourself needing to advertising to at some time in your career. When it comes to advertising towards Gen Z, you’re going to have to get pretty creative.
In 2020, the biggest trend for Gen Z is TikTok and something that you and your company need to start using if you plan to advertise towards this age group. TikTok is a social media platform comprised of videos that last about a minute.
The best thing about advertising on TikTok is that it is a very new platform so there aren’t any rules established yet for marketing. You and your company should take this as a challenge and come up with your own ways to start advertising on TikTok to reach this age group.
3. Social Media Influencers
Another trend that your company needs to start using is advertising with social media influencers. This isn’t exactly a new trend but has become more and more popular as social media influencers continue to gain a wider audience in 2020.
When it comes to influencer marketing you want to find a social media influencer that aligns with your brand and has a following that would be interested in purchasing your products. For example, if your company sells hunting gear, then partnering with a makeup guru might not get you as many sales as you were hoping for.
Do some research and see what other types of brands that social media influencers have partnered with. If they’ve partnered with brands that are like yours in the past, then chances are high that they will want to partner with you!
There are also many different ways that you can partner with social media influencers. Many companies will send free products to influencers and in return, the influencer will make a post about that company on their social media.
On the other hand, you could also get a full sponsorship where you will pay the influencer money to make a video or post talking about your products. Usually, you will be able to approve these before they go up to the public.
When it comes to social media influencer marketing there are tons of different ways to go about it. Make sure you take the time to research the influencer before partnering with them so you know that they will represent your company well.
4. Using Geotargeting
Geotargeting isn’t a new discovery in the marketing world but with more advancements, it has proven to be even more useful than ever before. With geo-targeting you can target customers with ads who shop at your store, are near your store, or even customers who have been to your store in the past.
Many companies use geotargeting because it helps to deliver your ads to potential and current customers at the right time and place. Alongside with geotargeting, you can also target a certain type of customer to see your ads as well. This will really help your ads to reach the right type of client so you can make the sale.
5. Be More Conversational
Social media is obviously already a huge part of most company’s digital marketing strategy but is your company engaging with clients on a conversational level? The trend of becoming more conversational on social media is going to be huge during 2020 and it’s a great way to interact with your clients and build a relationship with them.
A great way to be more conversational with your clients is by opening a channel where you can talk with them one on one. Many companies use direct messaging on Instagram, Twitter, or Facebook. Obviously, emailing is a conventional way to interact with your clients and the best way to handle any issues or complaints that may arise.
Make sure that you’re dealing with any customer inquires quickly! Most people have their smartphones in their hands 24/7 meaning that social media is quick. Try to reply to each customer in under an hour and once you’ve opened the channel for communication make your responses even quicker!
Future of Digital Marketing in 2020
When it comes to the future of digital marketing it will constantly be changing and evolving. Your company should make sure that you stay on top of the trends and have the ability to change up your marketing strategy so you can always be on top of the competition.
If you’re looking to work with a top digital marketing agency, then get in touch with us today! We can help you achieve your marketing goals.