Sales on Amazon account for 43% of all U.S. retail online sales with net sales revenue reaching 177 billion U.S. dollars in 2017.
If you’re looking to increase sales of your products on Amazon, it’s important to maximize your Amazon SEO strategy. Amazon listing optimization is the key to ranking #1 in search results and selling more products.
Not sure how to do this?
Here’s what you need to know about Amazon optimization.
How to Boost Your Amazon SEO
If you want to have your products rank #1 in Amazon search results, follow these hacks.
1. Optimize the Product Title
You want to make sure your product title includes all the key details. Start by putting the name of the product first. This will help increase your product’s Amazon keyword ranking.
While you want to be sure to include all relevant product details in the title, you don’t want to overstuff your titles making them hard for the consumer to read.
Titles that are too long will discourage the consumer from clicking through.
2. Use Proper Images
Using high-quality images will lead to higher sales. And higher sales will have a big influence on search result rankings.
Images should be at least 1000 pixels in height or width to allow the Amazon website zoom function to work. This allows consumers to take a closer look at the product.
Being creative with images can also help draw customer attention. Including images showing people is known to help increase click-through rates.
3. Use Bullet Points
Having too much text which is not broken up by bullet points can make your product description confusing and appear unfriendly to consumers looking at search results which include your product.
This will discourage consumers from purchasing your product and lower sales. Reduced sales lower your product’s rank in the Amazon search results.
Using bullet points makes your product description easier to read and is much more consumer friendly. In addition, the Amazon algorithm which produces search results will rank descriptions using bullet text higher.
4. Use Backend Search Words
While customers will not see the backend search words, the Amazon search algorithm does. Using the right backend search words will improve the Amazon listing optimization for your product.
The backend search words allow you to use any keywords that you couldn’t fit into the product title or description. You can also use them to include common misspellings of your product and Spanish translation for your keywords.
This is also a good place to put in any related words which consumers might use in their search terms such as car brand if you are selling automotive related products.
5. Product Reviews
Positive product reviews will help you draw in customers since online shoppers are strongly influenced by these reviews.
Also, the Amazon algorithm will rank products with more positive reviews higher in search results.
Following up with your customers and asking them to review your product on the Amazon website can help boost your product rating and increase your search ranking.
Selling on Amazon
Now you know how to use Amazon SEO to rank higher in search results and increase your product sales.
When it comes to SEO strategy, we’ve got you covered. Whether it’s figuring out the best SEO tools or the best SEO tips and tricks, we can help.
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