You’ve heard about Search Engine Optimization (SEO for short) and you know it can help you to increase your conversions and rank higher in search engine results.
But where should you start when it comes to SEO solutions, and what are the benefits of developing your own strategy?
If you’re ready to leave your competition in the dust and connect with your target market faster than ever, keep reading.
1. Update Your Site Frequently
Google actually takes note of how frequently you update your site. The more often you do, the higher you’ll rank in search engine listings.
“Updating” doesn’t just mean making tweaks to your homepage or switching up the color scheme on your website.
One of the fastest ways to let Google know you’re making updates?
Getting a blog. Aim to post as much as possible, and include plenty of keywords in your post. Speaking of keywords…
2. Do Proper Keyword Research
Keywords, in a nutshell, are the most common phrases people type into Google and other search engines when they’re searching for information related to your business, products, or services.
For example, let’s say someone was looking for information about car rental services in Raleigh. They might type in “best car rental services NC” or “Raleigh car rental companies.”
If the content on your website includes these same keywords, customers are more likely to end up on your website.
Be sure to include both local and more broad keywords for best results.
3. Check Your Site Loading Speed
If your site takes a long time to load, website visitors are simply going to click away — maybe to your competition’s website.
Not only will you lose business, but slow loading speed affects your website’s “dwell time.” Dwell time is how much time an average visitor spends on your website.
A low dwell time, and you’ll fall in search engine listings.
Check your site’s speed for free on speed testing websites like this.
4. Keep Your Local Listing Consistent
Implementing local SEO solutions in your content can help convince half of your mobile visitors to visit your business within 24 hours of their initial search.
This means that when potential customers search for your business on their phones, your listings in pages like Yelp, Google My Business, and any other local directories need to be consistent.
Make sure your hours, location, and contact information is the same in all your listings. Also, be sure to upload lots of photos to these listings, so clients know where to find you.
Implement These SEO Solutions Today
Thanks to this post, you now know some of the top SEO solutions you should use to help your site get more visitors and rise in the search engine rankings.
Of course, this list is only the tip of the iceberg.
There’s still a lot more you need to do if you want to end up on that coveted first page of Google.
However, it’s not always easy.
Google makes fairly frequent changes to their Algorithm, and the rules change all the time. SEO is constantly evolving and requires a lot of work.
If you don’t have time to do it properly, you should consider working with a professional SEO company. Get in touch with us to learn more about how we can help.
