Your Raleigh local business is on the money – but if you’re behind on SEO Raleigh, the numbers agree that you’re holding your business back.
In Adobe’s 2013 survey of marketers, 76% of respondents said that marketing has changed more in the past 2 years than the past 50, but only 9% of respondents believe their digital marketing is effective.
Here are 3 types of online marketing to make your content more effective.
SEO
What is It?
SEO, or search engine optimization, is a marketing branch focused on growing organic (non-paid) search results by creating content that will rank well in search engines.
It’s the cheap, trustworthy way to write your website so a human and a search engine can get the answers they need. But only 17% of small businesses have an SEO strategy.
Why Do You Need It?
A search engine and a human don’t read a website the same way.
The top is anything but lonely: 33% of traffic from search engines goes to the first result, while only 17% goes to the second, continuing downwards. If you want web traffic, you’re going to need SEO to rank well enough to be noticed.
Get Started with SEO
Struggling to keep up with your SEO or not sure where to start? Check out these 5 signs you need to outsource your SEO Raleigh efforts.
Web Design
What is It?
Web design – how you build your website – is a major tool in making your online business look appealing and credible.
Why Do You Need It?
On average, visitors to your website only read 20% of what’s there.
This means you have little time to impress them. A good web design makes it easier for users to ask questions, find what they need, and keep them happy.
Get Started with Web Design
Thinking about investing in a custom web design to set your business apart? Here are 5 ways custom web design improves user experience.
PPC
What is It?
PPC, or pay-per-click, is another comparatively cheap method to generate traffic that converts. You only pay when someone clicks, you don’t have to fight your competitors to get to the top of Google results, and it’s easy to set up.
Why Do You Need It?
As a marketing tactic, PPC has a number of practical benefits over a broader online marketing campaign.
You can control how much you spend in a day, and PPC advertising can be highly targeted. Want to reach a certain person at a certain time of day? PPC can do that.
And because you only pay when someone clicks, your marketing dollars are more likely to be used on customers that will actually use your services.
Get Started with PPC
Not sure your business will work with PPC? Here are 5 reasons your site can benefit from PPC – and how to make the most of it.
Boost Your SEO Raleigh Performance
Got more questions about online marketing? Check out our blog for answers on SEO, how to find the right PPC or SEO company for you, and more.
Ready to take your Raleigh local business to the next level? We can help with that. We’re your one-stop shop for online marketing services in Raleigh, including SEO, PPC, web design, and social media.
