With the average small business now spending $75,000 a year on digital marketing, it’s important for every industry to stake their claim online.
Without a proper understanding of how digital marketing works, it’s hard to know whether you’re getting a return on your efforts. Knowing the perfect SEO tips for a bail bondsman can save money while streamlining your marketing plan.
Search engines use a tool called a web crawler to index every site on the web for keyword strength, how often its updated, and whether it’s mobile optimized. SEO tactics can hit all of these marks and get you the high ranking you want when people in your region are searching for a bail bondsman.
If you want to be sure you’re making a splash in your local market with digital marketing, follow these 3 SEO tips for a bail bondsman.
1. Use Local Terms
Search engines look at cookies, account information, and GPS data when a user performs a search. Local SEO allows them to return search results that seem most locally relevant to users. Search engines have learned that when someone searches for “pizza”, they’re looking for pizza nearest to where they’re searching from.
Adding your location, your county, or your neighborhood to your site’s metadata and text can get you in front of your local audience. Building a local audience will bring you coveted “brand authority” in the eyes of search engines. Repeat visits, lots of clicks, and links from other sites show search engines how valuable you are.
2. Write A Blog
Writing a blog is a great way to answer your most frequently asked questions. When people run a search online, they’re either looking to purchase a product or they’re looking for an answer to a question.
Writing content on a blog can serve both purposes. You can tell your potential clients why they need a bail bondsman and you can send them to your offices.
3. Make Your Site Mobile
People might be looking at your site while on the go. The accused, their family, or friends could be seeking a bail bond provider while sitting in court. Having a great mobile site can help users see that not only are you forward thinking, but you’re ready to be where they are.
As mobile browsing has solidly surpassed desktop browsing, most of your clients will be finding you on smartphones and tablets. A site that loads awkwardly or is hard to use will send them packing to one of your competitors.
Follow SEO Tips For A Bail Bondsman To Win Clients
Your client base will be determined by how easily people can find you with a search engine. Run some tests to see which offices rank the highest in your area and see which keywords competitors are using. Make sure to use those keywords and find a clever way to get ahead of them.
If you’re looking for more web marketing tips, check out our guide to the tips that actually work.