Google has a stranglehold on the search engine industry and possibly the Internet at large. With nearly 40,000 search queries every second, it’s safe to say that almost all Internet traffic is funneled through Google’s search engine.
That’s why it’s important that your website is optimized to rank high in Google’s search results. But you can’t achieve that goal without the right search engine marketing tools.
The 3 Best Search Engine Marketing Tools
Below, we’ve listed 3 of the best search engine marketing tools available on the web.
SEMRush is one of the most comprehensive SEO suites on the planet. It can do a variety of things to improve your SEO. Among its tools is the keyword difficultly finder.
What this tool does is find keywords for you to use in the content of your website that other sites aren’t using. This allows you to rank higher in search queries that use those keywords than your competitors.
SEMRush also allows you to plug-in your existing web pages and display what keywords on that pages are ranking highly in search results and which aren’t.
SEMRush can also run analytics reports and compare your website’s performance directly against the performance of your competitors’.
2. Moz Local
This SEO tool is very novel because it gives you a score based on how visible your business is not just on Google, but other sites as well.
In determining your score, it mines Google results, Yelp reviews, Facebook posts, and Foursquare check-ins for links to or mentions of your business.
With this information, it then gives you actionable recommendations to boost your visibility on these various websites and increase your overall score. In general, Moz Local focuses on analyzing your website’s performance on a more local level, rather than as a part of a larger global network.
3. Google Webmaster Tools
If you’re trying to boost your search rankings on Google, perhaps it is best to just dive into the belly of the beast itself. After all, who knows Google better than Google?
What Google’s Webmaster Tools allow you to do is see your site the way Google sees it. Their “Fetch as Google” tool is especially good at this because it allows you to see how Google interacts with individual URLs on your website.
Then, Google provides you with information on how to troubleshoot your SEO performance for that specific page.
There is also Google’s PageSpeed Insights, which measures the loading speeds of your website on both mobile and desktop computers. This tool gives you a score, which you can then use to determine which parts of your website are poorly coded or designed and need a speed boost.
Another benefit of these tools is that they are completely free, unlike the other tools on this list.
Need An SEO Boost?
If you’re looking to reconfigure your search engine marketing, these tools can help. However, if putting these tools to good use sounds way beyond your expertise, you should consider contacting us.
We’re a team of SEO professionals that can get the job done for you.