As a local business owner, you’re faced with a lot of responsibility day in and day out.
You’re of course in charge of owning and operating your own business. But you have other considerations to take into account like digital marketing.
Sometimes it can feel like if a business isn’t online, they may as well not exist at all. It’s important that you get on the World Wide Web and establish your digital presence.
It’s understandable that you may feel a little overwhelmed. After all, it feels like trends change overnight.
Don’t worry, you don’t have to go it alone!
Here are a few of the biggest trends to pay attention to when it comes to local advertising.
3 Big Trends Impacting The Local Advertising Scene
1. Facebook Live
Even if you don’t know much about digital marketing, you likely know how important social media is. Creating content on each of your social media channels is a great way to get your name out on the net.
But that’s not enough these days, especially since everyone is using the same tactic. That’s why you’ll want to do things a bit differently.
Facebook Live gives you the opportunity to do just that. You’ll be able to interact with customers via live video transmissions. Customers will have the opportunity to write comments and react with ‘likes’ in real time.
And the best part? You don’t even need any expensive equipment! All you need is your cell phone and a few minutes of your time.
We suggest using Facebook Live for Q&A sessions about your latest promotion or product. Be sure to let your audience know ahead of time that you’re going live so they can tune in.
It’s a great way to make your customers feel like they’re closer to your brand.
2. Check Your Local Listings
Most of your customers will find your business through a search engine like Google. That’s why it’s important to practice good SEO so your business pops up before the competition.
One of the best ways to improve your local SEO ranking is by registering with Google My Business. It’s a free service that will place your business listing on local search results.
Let’s say someone types ‘Advertising in Raleigh’. If you’ve signed up with My Business, you’d see your business’ information on the right-hand side of the screen.
And studies show it works, too! Registration takes a few minutes, but it could be extremely helpful to your business.
3. Focus on Reviews
One of the best (and free) ways you can focus on local advertising is from reviews on sites like Yelp, Facebook, and Google.
Customers want to know that they can trust your business before giving you their time and money. They’ll likely check beforehand to see if you’re reputable and trustworthy.
You can spend all the ad money you want, but customers will always trust other people’s opinions over an ad.
Get a Helping Hand
We know that your time is precious. Every moment of every day counts for a small business owner, and that’s why we’re here to help.
Whether you need SEO services or web design, let Amistad Pros be your local advertising service. We’re a small business focused on helping the Raleigh area, so we know how to get the best results for you.
Get in touch today to learn how local advertising can change the way you do business.